The panel price has been falling since June last year for 9 consecutive months. In March of this year, there was no rebound in panel demand, and the price decline has not stopped, which continues to compress the profits of panel factories. According to Qiu Yubin, Vice President of Research at WitsView, panel factories were operating at full capacity last year. In the first quarter, panel factories adjusted their capacity utilization and reduced output through annual maintenance, new product development, and other methods. The average capacity utilization rate of panel factories is estimated to have slightly decreased by 5%.

The demand for TV panels has noticeably weakened since February, and there was no significant rebound in demand in March. The conservative stocking willingness of brand factories has led to a continuous decline in TV panel prices. According to WitsView's panel prices released in early March, the main TV panels, including 32 inch, 43 inch, and 55 inch panels, have all experienced a decline of 1-2 US dollars. The 32 inch panel is priced at about 62 US dollars, the 43 inch panel is priced at about 101 US dollars, and the 55 inch panel is priced at about 174 US dollars.

Especially since July last year, the price of 65 inch TV panels has been plummeting. In March, the average price of 65 inch panels dropped by $300, which is quite close to the total cost. Compared to the high point of $410 last year, the decline is as high as 26.83%. Qiu Yubin stated that although there is almost no profit margin for 65 inch panels, it is currently the off-season in the market, and the purchasing power is still relatively weak. In addition, BOE's 10.5 generation factory is actively investing in production, and the market is still closely monitoring the output of 65 inch panels. It is still difficult to stop the decline in the short term.

The average decline of monitor panels in early March was about 0.2 US dollars, with an average price of about 87.5 US dollars for 27 inch panels and about 66.4 US dollars for 23.6 inch panels. The average decline of NB panels is about 0.1 US dollars, with a 17.3-inch panel priced at about 42.1 US dollars, a 14 inch panel priced at about 27.7 US dollars, and an 11.6-inch panel priced at about 25.8 US dollars. Qiu Yubin stated that the first quarter is the traditional off-season for IT products, and IT panel prices are also experiencing a gradual decline. It is worth noting that there is not much difference in the shipment quantity of NB panels and monitor panels compared to the fourth quarter of last year, but the overall shipment has significantly declined compared to the previous quarter, and the inventory changes of IT panels are worth continuing to observe.

The decline in panel prices has been ongoing for 9 months, and the first quarter is once again a traditional off-season with weak demand. Apart from BOE being more active and not adjusting production capacity, other panel factories in Taiwan, South Korea, and mainland China have reduced output through annual maintenance and investment in new products, hoping to control inventory and regulate market supply and demand. Overall, the average capacity utilization rate of panel factories has adjusted by about 5% compared to the previous quarter.